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UX Content Collective
UX Writing

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Project scope​
  • UI copy and microcopy for fictional Handshake app

  • Engagement emails for fictional Handshake app

My role​
  • UX Writer

 
Activities​
  • UI copy

  • Microcopy

  • Engagement emails

  • Light wireframing

For my final project of the UX Writers Collective UX Writing Fundamentals course, I worked with a fictional app called Handshake. The app is an easy way for freelancers and project owners to manage their budgets, communications, and payments.

 

I updated user interface copy and wireframed simple design revisions in preparation for a mid-project design review. I also recommended user testing and legal review for specific elements. I also drafted onboarding and offboarding emails for the experience.

My updates to resulted in:

  • Headings that are parallel and sequential

  • Proper capitalization

  • Adherence to voice and tone standards

  • User-facing language instead of jargon

  • Buttons that are consistent and descriptive

  • Microcopy that lets the user know what has happened and what to expect next

  • Improved wayfinding

  • Friendly onboarding and offboarding messaging that encourages engagement and potentially gathers important data

Work Samples
Handshake app onboarding experience

Before

After

Handshake app project management experience

Before

After

Handshake app onboarding email

Welcome to Handshake! You’ve just made managing freelance projects a whole lot easier.

 

You’re joining over 10,000 freelancers and businesses who use Handshake to keep track of hourly progress against budgets, manage invoicing, and send and receive payments, all in one app. Get started today!

 

Button: [Set up your first project]

(Note: I would A/B test this against Set up your profile to see which gets more engagement)

Need help?

We’re here for you at <link>support.handshake.com</link>. 

Handshake app offboarding email

Thanks for giving Handshake a try

We’re sad to see you go. Your app data will remain on our servers for 30 days. After 30 days all data will be deleted including your contracts, invoices, and payment records.

 

If you have a moment, we’d love your feedback on how we can improve.

Why did you cancel?

(List of reasons with checkboxes)

I am no longer freelancing or hiring freelancers

It's difficult to use

It's too expensive

This was a test account

I have a duplicate account

I'm getting too many notifications

Other [paragraph text field, 1000 character limit]

If you're using another tool you prefer, which one?

[single line text field with 200 character limit]

Button: [Submit]

P.S. Did you know you can <link>pause your account</link> instead? Pausing will stop all notifications and emails from Handshake, but your account will still be there for you when you need it.
 

© 2025 ARIEL VAN SPRONSEN

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