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BECU
Content Lead

BECU logo in field.png
Project scope
  • Marketing site redesign

  • Online banking application redesign

  • Ongoing maintenance

My role
  • User Experience Architect, ZAAZ

  • Content Strategist, Freelance

 

Activities
  • User research

  • Strategy

  • Information architecture

  • Navigation nomenclature

  • UX design wireframes

  • Content development matrix and templates

  • UX writing

 

Boeing Employees Credit Union, or BECU, is a well-loved Washington institution, and my relationship with them was long and fruitful. As the agency UX and freelance content strategy lead charged with redesigns for both the marketing site and online banking application, I utilized a full spectrum of UX methods. My team and I modernized sites that were stuck in the '90s and significantly improved the experience of a third party online banking solution.

Work Samples

© 2025 ARIEL VAN SPRONSEN

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