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HubSpot
Content Design System
Project scope
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Discovery and development of content guidelines and patterns for HubSpot's new Trellis design system
My role
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Senior content designer II
Activities
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Stakeholder interviews
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Contextual inquiry of internal users
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System strategy
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Guideline and pattern framework and concepts
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Guideline and pattern development
As the first content designer on the design systems team and HubSpot, I initiated the charge to bring content guidelines to the overhaul of the overall product design system, leading work across team functions. My contributions began with research and impacted strategy, system framework, and overall pattern development.
My work impacted everything from discovery and strategy and system frameworks, to leading guideline and pattern development.
Work Samples
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