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Russell Investments
Marketing Site Redesign
Project scope
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Marketing site redesign
My role
End-to-end content design from content inventory through asset sourcing and copywriting.
Activities
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Content strategy
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Content wireframes
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Content development matrix and templates
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CMS recommendations
Problem
Financial services sites are complex by nature due to the way funds are set up, and because the industry is highly regulated. Russell was no exception. As the lead content designer on this end-to-end redesign, I developed the content strategy and built all content design assets from research to production.
Strategy
The solution for their redesign included a system of flexible content blocks that required a deep content production effort as well as a new set of CMS forms.
Result
Work Samples
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